Hisense 40 Inch TV Review: Is It an Amazing Bargain?

If you are looking to buy a reliable device, it is worth your time to check out the new Hisense H4 Series. You can either get it with Android or with Roku TV smart platform. However, for this Hisense 40 Inch TV review we decided to go with the 40H4F Roku smart TV. There are a lot of neat improvements from the previous model, all of which we shall look at in detail as you go along.

Hisense is famous for producing both FHD and UHD for the budget customer, and the 40H4F is no exception. It falls under the sub $400 mark and will make a worthy addition to your living room setup. Here are some of the improvements that should get you excited.

Display Technology

The TV has motion rate technology 120, allowing you to catch every moment of your favorite sports and gaming with no ghosting or lag. With a dedicated game mode, the TV is able to adjust as per the input signal received from either your PlayStation 5 or Xbox with no hassle at all.

Hisense 40 Inch TV Reviews

The screen is a full backlit array backlit VA panel that can reach resolutions of 1920 X 1080p with a refresh rate of 60 Hz. Although not the most sophisticated of the bunch, the screen is capable enough to be used either for regular TV watching, streaming, or PC/ gaming monitor. The contrast and the level of black details are not as we expected. In some scenes, when using a DVD player as your input, you may notice that the blacks are less richer than they should be.

The contrast was a little on the lower side. The ratio is not as excellent as you would get in other budget smart TVs such as the Samsung QN 43Q60 or Sony XBR43X800H. You will also notice that some colors appear brighter than others, especially when it comes to reds and greens when you are watching the TV in sports mode. The problem is not unique to this brand as discussed in our other Hisense 40 Inch TV reviews, but can also be seen in other low-budget brands from Insignia and TCL.


Well, unfortunately, the Hisense H4 series design isn’t much to look at. However, the model didn’t use any of none of the cheap materials found in other models. The chassis is plastic, but the finishing is excellent, making it comparable to some of the high-end brands in the market. It’s pretty bulky with a thickness of 3.3 inches which isn’t great since TV sets are much thinner these days. The bezel stands included in the box, are also stable enough to hold the TV in place.

Hisense 40 Inch TV Review

However, any slight push on the placement surface may cause a bit of a wobble. You are better off mounting the TV on a wall, and it makes a great addition to any multiple monitor setup. It comes with a VESA allowance of 200 X 200 mm, making it compatible with most TV mounts available in the market. The all-black finish is well polished with no noticeable discolorations anywhere in the design.

Despite all the limitations in its design, you will appreciate the fact that navigating through the different functions is much easier than in other models. Although there is no dedicated cable management system, Hisense has put some thought into how you manage all your connections. All the ports are located centrally at the back of the TV, making it accessible, regardless of the setup you employ.

Smart TV Platform

The partnership between Roku TV and Hisense continues in this series as well. You get access to over 0.5 million TV and movie content from the pre-installed apps that come with your smart platform. The app store is also rich with other streaming software such as crackle and brit box which open up a whole new world of entertainment for the avid viewer. You can also link your android or iOS device directly to the TV by downloading the Roku TV app from the respective stores. Once loaded on your phone, you can enjoy voice control and private viewing without interfering with what others are watching.

Other exciting features that we discovered when coming up with this Hisense 40 inch TV review were noise reduction, parental control, and in-built closed caption technology. The Hisense 40H4F is genuinely a device for use by persons of all capabilities. The interface of the Roku smart platform is easy to navigate through with all the essential menus neatly stacked to the left of the screen.

The remote is also very well arranged, with only the buttons that you need most present on the gadget. You get playback buttons and dedicated quick launches for Netflix, amazon prime video, Vudu, and Hulu. Your volume control buttons are on the side of the remote, removing unnecessary clutter on the top surface.


One thing that has become a common occurrence with budget TVs is the lack of decent sound quality; however, during this Hisense 40 Inch TV review that was not the case. The 40H4F has an amazing sound quality for a TV in the budget category. Despite the speakers only being 7 watts, the combination with DTS Tru Surround codecs makes for a rich sound in small rooms. If you a looking at using the TV in rooms wider than 200 sq. ft, you may need to invest in a decent soundbar to get that extra oomph.

Technical Specifications

To better understand what the 40H4F is all about, here is what you find under the hood:

Model Number40H4F
Dimensions38.2 X 22.2 X 3.3 inches VESA Mount 200 X 200 mm 2 X Wide-s et bezel stand Net weight of 6.9 kilos
Display TechnologyFull array LED-backlit screen Flat display panel Motion Rate 120 1920 X 1080p  resolution 60Hz refresh rate
Smart TV PlatformRoku TV 2020 Alexa and Google Assistant compatible 4000 + apps available in the Roku App store
Pre-installed AppsNetflix, Hulu, PBS Kids, YouTube, Amazon Prime Video & Pandora
Connection Ports3 X HDMI ports with CEC and ARC technology 1 RF Antenna 1 RCA Composite In 2 X USB 2.0 Ports 1 Digital Optical Audio Out
AccessoriesRoku Smart TV remote control Quick Start Guide 2 X AA batteries
Notable FeaturesParental Control Noise Reduction Ethernet and Wi-Fi capabilities 1-Year manufacturer’s warranty


Simplicity is what Hisense was going for when introducing this TV to the market. The quick start guide features images for every installation process, and you can have the TV set up in less than 30 minutes. Once you connect the TV to the internet, you can enjoy all that the Roku Smart TV platform has to offer. The menus are well displayed, with all the input options and pre-installed apps available on the home screen.


The Hisense 40H4F is available across all major retailers in the US. You can get yourself a brand new TV at the below stores.


We have done lots of Hisense 40 Inch TV reviews, but the 40H4F was that stand-out model. If you are in a cash crunch but need a TV that will deliver for a bargain. You have your winner with the 40H4F. From the minimal design to the impeccable usability, nothing available in the market can catch up with this unit at present.

Frequently Asked Questions

Is the 40H4F Bluetooth compatible?

Unfortunately, you do not get any Bluetooth connectivity with this unit. However, with the presence of multiple HDMI and USB ports, you can link as many devices as you please.

What is the viewing angle of the 40H4F?

You can view the screen to an angle of up to 130 degrees. The VA panel that has been used for the display, while not that great still offers a middle ground between IPS and PLS panels.

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